01
Decompose
Every share movement split into its real drivers — distribution, price, promotion, base demand. No more mistaking a distribution gain for rising demand.
Every manufacturer buys the same syndicated retail data. None are short on data — all are short on time-to-decision. Elarix reads the feed, fuses your internal numbers, and hands back ranked, dollar-quantified plays with an owner on each one.
Analysts spend weeks pulling apart what moved. Elarix does it before the quarter turns.
Every share movement split into its real drivers — distribution, price, promotion, base demand. No more mistaking a distribution gain for rising demand.
A ranked board of plays, each with a dollar value, a recommended move, and a suggested owner. The home screen is decisions, not charts.
Private-label acceleration, competitor launches, and out-of-stock patterns surfaced weeks ahead of the standard review cycle. Speed is the defense.
Syndicated data is shared currency — you, your retailers, and your competitors all read the same feed. Elarix fuses it with your shipments, trade spend, and true SKU margin, and answers what a syndicated-only tool structurally cannot: promotion ROI net of actual trade investment, optimised to real margin.